As it is my first “Organic Weekend”, I thought this month’s Lippie Chat would be with the founder of one of the loveliest organic ranges I’ve found recently: NEOM. Please welcome Nicola Elliot, who has very kindly agreed to take part this month.
Hi Nicola, can you tell us a bit about yourself?
Originally from Yorkshire I moved to London to pursue a career as a journalist. I worked for In Style magazine and Glamour magazine for years before I decided to launch NEOM. I relocated back to Harrogate, Yorkshire where we moved the head office 8 months ago – the NEOM team and I are also obsessed with getting your chemical count down!
How did you end up in the organic “beauty” industry? How did NEOM come into being?
I was working as an Editor for Glamour at the time when Oliver (my business partner) and I decided to launch NEOM. Working for magazines I was always surrounded by gorgeous beauty products, however I always wondered how effective they were and most importantly what was in them. Suddenly I saw a gap in the market for a product which was not only luxurious and effective but was also completely organic too.
NEOM was 18 months in the making and we launched in 2005 with 5 candle scents. NEOM now has a candle scent library of 12 as well as home treatment mists and an organic bath & body range too.
A lot of previously “high-powered” women are increasingly giving up their lucrative careers in order to get involved with organic products at the moment, do you have any thoughts on why that may be?
I think we are seeing increasing numbers of people becoming more aware of organic products, whether it is food produce or beauty which is great. This awareness brings more businesses and individuals launching within the organic world.
What are the philosophies behind NEOM?
To be luxurious, highly effective as well as completely organic…Our NEOM promise is no petrochemicals, parabens, PEGS, silicone, SLS or synthetic fragrances – in fact no nasty chemicals whatsoever!
What makes NEOM unique?
All our products are organic and are made with the highest concentration of essential oils and the finest ingredients – no toxins, paraffin wax or synthetic scents. They also act as holistic treatments, so they make you feel relaxed, more energized or just a whole lot happier depending on which scent you choose. The candles are hand-poured in the UK and the wax burns completely evenly so you really do get to use all of the wax.
Who are you targeting the NEOM brand at?
The NEOM customer is sophisticated and stylish and interested in organics but won’t sacrifice the quality of a product just for its organic status. NEOM Luxury Organics places huge emphasis on the efficiency and luxury of any product, because the ‘gorgeousness’ of any beauty product is fundamental to its success.
What do you hope is in the future for NEOM?
We hope to continue to grow and develop more products. We have just launched our two new candle scents Serenity (Vanilla & Sandalwood) and Sumptuous (Rose & Neroli). We are launching some fabulous travel kits in the summer as well as reed diffusers and a gigantic four wick candle in September too – so watch this space.
What’s your beauty regime?
I am always up early with my son Charlie who is 2, so my regime is pretty minimal. I make sure I always light my NEOM ‘Refresh’ (Sicilian Lemon & Fresh Basil) candle to wake me up; even at 5.30am in the morning it does the trick! I apply some radiance face cream from Burts Bees and a dab of Bobbi Brown concealer before making sure Charlie is dressed and ready. Carrot cleansing butter from Organic Pharmacy is a great product for the evening as it wipes away everything in one easy step.
What is one cosmetic product couldn’t you live without?
NEOM Luxury Organics Complete Bliss body oil, I completely swear by this product. It is amazing to quench the skin and the Moroccan blush rose scent smells absolutely divine too.
What advice would you give Get Lippie readers?
Your skin is the biggest organ so know exactly what you are putting onto it – don’t trust any marketing blurb!