Now, I’m a fan of Ren, their Rose Otto Bath Oil is one of my desert island products. Last week they released their “first short film” (it is not an advert, allegedly) and here’s the edited version:
It’s safe for work, don’t worry.
But, this is the longer version (it’s less than two minutes long, but – and it’s a BIG but – do not watch this if you’re at work, I mean it, you will regret it and you’ll likely get fired to boot) Youtube will ask you if you’re over 18, and with very good reason:
Now, what I want to know, is any of this necessary? This is basically soft porn, and what on earth it has to do with the products, I have no idea. Yes, yes, it’s beautifully shot, and the leads aren’t hollywood-gorgeous, which is refreshing to see, but … I don’t see why they bothered.
I suppose, for a brand, any publicity is good publicity – and I’m aware this blog post is just adding to that – but, I’ll be honest, this has made me rethink how I feel about the brand. It’s not that I’m offended by the film – I’m not – but any brand that stoops to showing porn to get publicity, well … I’m not so sure that’s a brand I want to spend my money on.
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