Tuesday, 26 June 2012
Ark Skincare: Ark at Home
It's not every day you have an ARK Angel in your house, but a couple of weeks ago, I was privileged enough to have Shula Starkey, founder of ARK Age Aware Skincare giving myself and a few friends (both blogging-, and work-friends) an outline of how their new enterprise, ARK at Home, works.
A home-selling concept, essentially, you invite an ARK Angel along to your home, get a few of your mates together, have a glass of wine (or two, or fruit juice, if you're that way inclined), one of you gets a facial, you get a great introduction to a skincare brand, and a chance to test out many of the products for yourself, all in the privacy of your own home.
Founded in 1998, in Fulham, ARK is an all-British brand, dedicated to nasty-free skincare, with an innovative approach to skincare, having ranges of skin-care devoted to various age-groups, rather than individual skin concerns. You select the range most suitable for your age, then customise it to your particular skin via a selection of targeted SkinResponse serums.
There are three ranges, Age Prepare (teens to thirties) Age Maintain (thirties to fifties) and Age Repair, which is for fifties and beyond. Each range consists of a cleanser, moisturiser, mask and exfoliator, but you can also add in a "pre-cleanse" which is an oil-based product (and the one I happen to love most out of everything), for those times when you need a double-cleanse. There are also bathing products and room scents, but the ARK at home concept really concentrates on skincare.
We really enjoyed our party- and we greatly enjoyed watching Product Pixie getting a facial! - and I know that at least a couple of our party have made purchases since too.
So, what's in it for you? Well, as the host of an ARK at Home party, you get a free facial, and a free skin serum of your choice (if your guests make purchases more than £100, that is), and if your guests make further purchases, you get either half-price or free shopping from the entire ARK range!
All the ARK Angels are fully trained in both facial techniques, and the product range, so if you're thinking about a way to make a little money for yourself, then you might want to consider becoming an ARK Angel yourself- the outlay for the initial kit (and full training!) is only £99, and you make commission on sales made at any parties you might attend. I admit, I've given it some thought since.
ARK products are top-quality (I wouldn't let just any brand through the door of Lippie Mansions, believe you me), and I think this is a lovely idea both for customers - there's no "hard sell", the products speak for themselves, for better or worse - and it's a great way back into work, to make a new career for yourself or just make a little extra bill-money in these straightened times. Don't think I haven't given it a thought ...
If you want more information, then click the ARK at Home link.
The Fine Print: My ARK at Home party was arranged by PR. Literally, I did nothing. I'm a TERRIBLE hostess.
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