Reiss Grey Flower Eau de Parfum

  
I don’t go to Reiss very often.  Well, ever, let’s face it, but now they’ve released a fragrance, at least there will be something in the shop that’ll fit me these days … anyhoo, I was very surprised when I first sniffed Grey Flower released by the brand in association with Azi Glasser, I’d been expecting some fizzy, flowery, sugary syrup designed to appeal to the lowest common denominator with the simple aim of being as innoffensive as possible in order to maximise sales.

I was wrong.

Grey Flower is an amazing fragrance to be launched by a high street store, and from the slightly medicinal (almost oud-like) opening, to the challengingly prickly and spicy wood base, it feels decidedly “niche” to the nose, and I was expecting a higher price point than £49 after I smelled it, too.  This smells expensive and intriguing, and not like anything else for the money.  The formulation also contains pimento berry, frankincense and amber, and the nose-tinglingly spicy woody base is sequoia wood. There is not a flower, or a stewed fruit nor a even the slightest hint of candyfloss in sight. It’s a deep golden-seeming fragrance, making the perfume rather peculiarly named …

It’s dry, spicy, and rather unusual, I genuinely can’t think of anything else (that I’ve experienced) that it smells like, and it’s rather marvellous for that.  Whether the average perfume customer will appreciate it is another matter, however, and I look forward to finding out the first set of sales figures.  Oh, and I bet the first flanker is a whole bunch more conventional …

The Fine Print: PR Sample

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