By Get Lippie
I just can’t get that excited about expensive hair care, I’m afraid. Give me a £36 lipstick, or a £250 perfume, and I can justify that to myself (not so much my bank manager, admittedly), but a £30 shampoo? Something that just goes down the drain? Man, I have a hard time thinking about that. Ironically, a £20 shower gel (something else that just gets sluiced away), I can get excited about. Rational? Logical? Not really, but, you know, no one ever became a beauty blogger because they were entirely rational about things.
Anyhoo, Dove have recently released their Advanced Hair Series, in three different types. Oxygen Moisture for creating volume in fine, flat hair, Youthful Vitality for … er … more mature hair types and Pure Care Dry Oil which gives moisture and nourishment to dry and treated hair. I’ve been using the Pure Care Dry Oil range for a little while now, and it ticks all my haircare boxes, cheap (£5.99 to £9.99 at the time of writing) simple, and – most importantly – effective.
There’s a whole bunch of science behind the Dove Advanced Hair series, which I had explained to me, and now can’t remember, but essentially, what it boils down to is that Dove spend a lot on their R&D, and in this range, it shows. In the Pure Care range, there’s a shampoo, conditioner, mask and an oil.
You know how some shampoos leave your hair really rough during washing, and you desperately need conditioner to smooth it back down again? Well, I’ve found that washing with the Dove Dry oil shampoo leaves my hair really soft, and feeling like it has already been conditioned. As my hair currently has plans to take over the planet in this humidity, I’ve never tried not using the conditioner (anything to keep it tamed, ANYTHING), but I find that the shampoo and conditioner together definitely leave my hair soft and shiny, and less frizzy than usual. The mask is good too for those weeks when my hair is dryer than usual. I love the oil, I use it every time I wash, as it’s perfect for those of us with slightly unruly locks, it beats down frizz, and helps keep things under control.
Infused with pomegranate and macademia oils, the range has an unexpectedly beige formula which is refreshing in this age of pearlised white haircare formulas, and it has a pleasant and (in the nicest possible way) inoffensive scent which won’t clash with any of your body products or fragrances.
So yes, cheap and cheerful and effective, what more could you want in your shampoo?
The Fine Print: PR samples initially, but repurchases since.
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