Nail Effects with IZ Beauty of London

By Emily

A couple of weeks ago I
was invited along to the launch of IZ
Beauty of London’s new collection of
nail effects at The Sanderson Hotel in London. Other than nails, my
other favourite thing is pick and mix, so imagine my glee when I
arrived to discover a table piled with nail amazingness and jars of
sugary delights! It’s like they knew I was coming!

Nestled amongst the
bonbons and strawberry laces was a whole new kind of candy…and I
was invited to fill up a box with all my favourite bits. From simple
studs, to punk spikes and gold leaf, this collection is pretty damn
awesome. Even the humble nail sticker has had a makeover: the Deco It
designer nail decals are a revelation; something between a transfer
and a sticker, they lie flat to the nail with no annoying edges to
come unstuck. Most of the elements have
been designed with gel nails in mind, but that hasn’t stopped me
applying some of these amazing effects to my natural nails. I hope
you like them!

I love the simplicity of
this look – a simple black gloss nail with single gold studs at the
base, and a graphic decal in gold on a feature nail. After sealing
with a good top coat I was impressed that the studs stayed put for a
good week (though the provided glue was very strong!).

The second look I tried
was a bit fiddly but once you get into a rhythm applying the studs it
doesn’t take long at all. I started with two coats of my favourite
Essie polish called Cocktail Bling. Then using a dabber with a touch
a glue I added the individual studs (alternating gold flat studs and
blue pearls) in a long strip. I love this effect and once again, it
lasted for a week, with the studs out-lasting the polish!

The
good news is that all these
lovely embellishments and decals will be available at http://izbeauty.co.uk
at the end of October.

And finally, when you’ve
got studs (or worse, glitter polish) that won’t budge, here’s how
to remove it quickly and simply – just soak cotton pads in remover,
wrap around each nail, wrap in foil and leave for about 10 mins. When
you remove the foil and pads away comes all the polish!

The Fine Print: PR Samples

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