I am almost as violently opposed to fake tanning as I am to contouring, but occasionally a product will pop up that sounds interesting enough to make me try it again, and Madame La La’s West Coast Bronzing Serum really made me take notice when I first read about it.
Containing real skincare ingredients such as vitamins A, C & E, aloe vera and CQ10, West Coast Face bronzing serum promises a natural looking tan, adapted to your own skintone, which also contains “blurring technology” (similar to primers) so you won’t need to wear foundation whilst waiting for your tan to develop.
To use, you apply a pea-sized blob over clean, dry skin (I applied all my usual serums and moisturisers beforehand), and blend all over your face (you’ll need to work quickly), and the guide colour will leave you with a subtle golden glow. The tan itself takes around three hours to develop fully, and lasts for three to four days even with a full twice-a-day double-cleansing routine. You can wear gloves whilst applying if you like, but I found that excess tan on hands and fingertips washes off quite easily with just soap and water. Of course, you need to make sure that you take the product all the way up to the hairline, and all the way down to the décolletage, if you want to avoid tidemarks.
|This is why you need to work quickly, whilst I was taking swatch pictures, it stained!|
I found I was left with a very natural looking tan, good enough so that some people were fooled into thinking it was my normal skin-tone. Colourwise, I’ve been very impressed. I’ve found that it has faded smoothly too, no patchiness or flaking, just slightly less tanned, day on day. I was very happy that there was no streakiness either in application, or when the tan developed – the guide colour really helps. Whilst it wasn’t quite the colour I naturally tan to, it was very close indeed. For me, it added just enough colour to hide my high-colouring, and even out my skintone, and make it look like I’d had a week away somewhere sunny. Impressive!
Skincare-wise I was impressed too, the serum applied smoothly, and I was happy to go foundation-less whilst it developed. I didn’t find (as I have done with some other similar products) that it caused any zits, either. My skin just felt moisturised and cared for. Oh, and no smell of biscuits! Overall, I really, really liked this. I think, come winter, it’ll be a godsend.
You can buy Madame La La’s West Coast Face Bronzing Serum direct from their site, or from LookFantastic who currently have a multi-buy offer. (NOT affiliate links). It costs £28 for 100mls, which should last you quite a while.
The Fine Print: PR Sample