GOSH Cosmetics are probably my favourite mid-priced range, and lots of their recent releases have set my jaded old heart pulsing – their last, with the lip oils, the foundation drops and those beautiful eyeshadow palettes and matte eyeshadow sticks, was one of the best thought-through collections I’ve seen in quite a while. I was lucky enough to be invited to dinner with the brand recently and have an introduction to the Autumn/Winter 2016 collection, and I’m happy to say it’s really up to their recent standards. Incidentally, did you know that GOSH were an almost entirely vegan brand? I didn’t, and I think it’s brilliant. They’re not completely vegan, because they occasionally use beeswax in a couple of their lipsticks, but everything else is totally vegan-friendly. Good news!
Anyhoo, my pick from this collection so far is this lovely new foundation formula: Foundation Plus+. Designed to give full coverage (but is actually blendable down to a medium-coverage), but still look like skin and have a dewy finish – which is almost entirely unheard of in a full-coverage foundation! – it is layerable, and very blendable, and feels moisturising in wear, thanks to a formula that contains both hyaluronic acid and algae, meaning it’s also quite nourishing for a foundation product, and definitely hasn’t lead to dryer skin.
|l-r 002 Ivory, 004 Natural, and 006 Honey|
It’s highly concentrated in its squeezy bottle, and you’ll need only the tiniest amount to cover a full face, even a gigantic melon-face like my own, but it spreads easily, and melds well with skin. The amounts you can see on my hand there would probably have covered at least three faces. You can build up coverage in parts where required (usually in my patches of high-colouring around my nose and cheeks in my case), and you can even apply with a brush to spot-conceal should it be required. I find that it definitely does require setting with powder to avoid sliding, but it is a good, long-lasting formula once on skin and set. I like it a lot. Best of all, it doesn’t look flat or overly matte once applied – there’s very little more ageing than a thick layer of too-matte foundation on skin of any age, if you ask me.
|Wearing shade 002 Natural here, with GOSH Cosmetics Velvet Touch Lipstick in Cranberry|
I concentrated my application around my nose and cheeks here to cover up my redness, but sheered it out over my forehead, so you can still see (a hint of) my freckles. I think it looks surprisingly natural for a full-coverage product, my skin looks like skin not vinyl, and I especially like the customisable nature of the product. The only downside for me is that it can be very difficult to get the foundation out of the squeezy bottle, but at £9.99(!) for a full 30ml I can overlook that particular issue.
GOSH Cosmetics Foundation Plus+ comes in five shades: 002 Ivory, 004 Natural, 006 Honey, 008 Golden and 010 Tan, and is available in Superdrug stores now.
The Fine Print: PR samples and purchases