Max Factor Colour Elixir Giant Pen Sticks Launch Soon
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I’ve had this glass of pretties on my desk for a while now, and, as they launch in a couple of weeks, I figured (I’m nice like that) it was time to tell you about them. There’s a slew of “podgy” products about at the moment, but Max Factor Giant Pen Sticks in the Colour Elixir range – launching on April 1st at Boots – are slightly different, being more akin to a pencil lipstick, than a self-propelling pencil of balm. You’ll need a sharpener, for a start …
There are six colours to choose from, all selected by Max Factor makeup artist Mel Arter. Mel; famous for her inspired and edgy makeup looks, has been inspired this time around by the latest catwalk trends, and she says:
now we’re seeing the biggest colour comeback in cosmetics since the 80s
– it’s a backlash against the recession as people ditch the minimal
trend by adding a cheerful splash of colour. There was a real sporty
element to the collections for SS/13. Brights on the lips are a huge nod
to that. Specifically pink as it is such an informal and fun colour.
“The texture should be waxy and the shape informal. My favourite Giant Pen Stick is
Vibrant Pink 15 – a sophisticated fluoro-pink which is the perfect
expression of that trend. Teamed with your favourite eyeliner inside the
waterline, gives the statement lip more attitude. Minimal and cool. Hot
Chocolate pushes neutral lips forward for the coming season. It gives
the right amount of colour and finish to a nude make-up. Your lips look
tonal but alive. This shade compliments a nude make-up beautifully.”
It’s a compact range of two pinks, two reds, a nude, and a, as the name implies, a rather subtle coral shade, but let’s have a closer look at the two shades Mel Arter mentions above, Vibrant Pink, and Hot Chocolate:
And here’s them on my lips:
Think Mel is bang on with her talk of the eighties for Vibrant Pink – I had an entire outfit this colour in 1988! I’ll be showing you the rest of the range in more detail in another post, and I’ll also be telling you all about my upcoming Giant Pen Stick “colour consultation” with another of my Max Factor makeup artist heroes, Caroline Barnes soon too.
Looking forward to the Giant Pen Stick Launch on April 1st? I am!
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