Lipstick Queen Launches Velvet Rope Collection
I love a good lipstick launch, me. And, when the lipstick launched is a good lipstick, then so much the better, frankly.
I’m a fan of the Lipstick Queen range (some long term readers might have noticed), and, barring the occasional WTF moment (Jean Queen, invented to tone with your denim, I’m looking at you), the standard of launches is usually extremely high, so I was gratified to notice that the Velvet Rope collection looks like taking Lipstick Queen from the realms of the luxe, to the super-luxury category.
The gorgeously hefty packaging, which is heavier than Tom Ford, yet less bulky than Guerlain Rouge G, is beautifully deco, and has lovely magnetic fixings giving an extremely satisfying “clunk” on opening and closing. Left we have Entourage, and right we have Brat Pack (a name that made me laugh quite hard when I noticed it – I guess you had to be around in the eighties to get it though).
Formula-wise, they’re unusual for a Poppy King lipstick, having a faint peppermint smell, but it’s not overwhelming, and fades very quickly. I was a little disappointed there wasn’t a rose, or violet scent, to further echo the retro-packaging, but I got over myself very quickly.
The lipsticks are feather-light, literally one the lightest-textured lipsticks I’ve ever come aross. They pack a wallop of pigment too:
This is one pass per lipstick, Entourage on the left and Brat Pack on the right. Entourage is a dark berry shade, with a hint of brown, and Brat Pack is a beautiful, bright, rather neutral red.
You can barely feel you’re wearing anything, and I haven’t noticed any problems with drying lips out in use. Lasting time is rather average – and the colour will transfer, they’re not designed as a long-lasting formula – but with such a beautiful package, reapplying is barely a hardship at all.
One the lips (both in natural light)
Entourage. It’s a bit goth, but I like it anyway. The natural redness of my lips makes this more of a dark blood-red on, than it did in the swatch.
Brat Pack – a glorious, happy red. I’m a little addicted.
The sad thing about these lipsticks is that they’ll only be available in five shades at the initial launch (which is in September), these two, alongside a pink (which I NEED, frankly!), a nude and a wine-red shade (which I definitely need to see). The price point will be £32. Which is, I think, about right. The packaging is much, much more “luxe” than a Tom Ford lipstick, which I’ve always thought was a bit … well … cheap in comparison to the price point, and the price is comparable to a Guerlain Rouge G, which Velvet Rope gives a good run for its money in both packaging and texture.
Other ultra-luxury lipstick brands should be quaking in their boots, frankly …
The Fine Print: PR Samples.
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