Colour Wow – Root Coverup.
By Get Lippie
Inside this rather unassuming little black monolith is one of the bestest, most amazingest, most belovedest products I discovered in 2013. It would have been one of my products of the year (if not the product of the year) if I wasn’t such an idiot. Part of the reason it’s taken so long to get this review together is because I have a hairdresser extraordinaire in Jack Howard, and, as such, I rarely suffer from grey roots.
For a cosmetic for covering up grey roots is what this is, and it’s pretty bloody amazing at it. I’ve been going grey since I was 18, and without the help of hair dye I’m pretty much a badger. It’s all stripy, I have grey temples, and a grey streak through the front, but most of the rest of my hair is as nature (and Jack Howard) intended. Now, whilst I have the utmost envy and admiration for those who embrace their grey in full, as it can and frequently does look simply beautiful, I’m simply not ready yet to embrace my inner grey goddess. I have enough trouble embracing both my inner accountant and control freaks, there’s simply no room left for anything else in here …
Er … anyhoo … Colour Wow is a root cover-up that comes in six shades (Light/medium and dark browns, black, and there are also two blonde shades: Blonde and Platinum), the one above is medium brown, and you can see it’s had a lot of use. As it’s a powder, it’s super easy to use, you simply load up the brush with the powder, then paint it on to your grey hair, then presto! No more roots till you wash your hair again! For a cackhanded badgermuppet like myself, it’s foolproof.
And here’s the results. First of all, the grey at my temples, in both normal daylight and with flash:
Pretty grody, huh? Here’s the same part of my hair after a 30 second application of Colour Wow:
Coverage isn’t quite 100%, but this is because I’ve been using medium brown rather than dark, but I can live with that. Best of all, it looks like hair. It doesn’t dull your roots like coloured dry shampoo can, it doesn’t drop (it has a kind of static charge*, so it clings to your hair, not your scalp), and wonderfully, it doesn’t leave your bathroom looking like an abattoir. Also, it doesn’t run in the rain, trust me, I’ve tried it …
It’s wonderful for extending the life of your most recent hair colour for a couple of weeks, and as such, it’ll pay for itself over the course of a year. Hair dye, even home hair dye, doesn’t work out cheap over 12 months. If you use a home dye every six weeks over the course of a year that’ll cost you around £90, but if you can move to using it every 8 weeks with this, that’ll cost you £65 (assuming your dye costs around £10, that is), saving you around £25. Colour Wow costs £28.50 from SpaceNK, so, in technical terms, this actually costs you £3.50 for a years worth of colouring-in.
The blonde powders are really quite something, as they’ll actually cover up the dark roots and make them blend in with the rest of your blonde, which is rather astonishing when you think about it. All the shades are pretty multi-dimensional, not just a flat matte shade, which makes them more realistic on your hair. I think the light brown would work well for redheads, even though there isn’t a specific auburn cover-up, which is a shame) I find they last on me till the next wash (bear in mind, I don’t wash my hair every day though), so this packet, which I’ve had for the best part of a year now, has lasted extremely well.
Colour me (you see what I did there?) extremely impressed. And better groomed as a result.
Colour Wow. Don’t be an idiot like me, if you dye your hair, go out and get some now. It’s a fairly hefty initial investment, but if it stops you having to dye your hair as often, it’s worth it, believe me.
So yeah, product of the year, 2013. And still a front runner for 2014 too, now I come to think of it …
* I am not a scientist. I met one once though.
The Fine Print: PR Sample