21st February 2012

Back to Basics – Avon Ideal Flawless Foundation

By Get Lippie

It’s been quite a while since I last did a week of foundations, and this one has been a while in the planning, so I thought I’d better get on with it!  This week I’ll be reviewing five foundations, weightless ones, full coverage ones, invisible ones, and others …

I’m starting off with Avon’s latest foundation launch, Ideal Flawless, which is described as an “invisible coverage foundation”.


This is a heavyweight glass bottle, with a pump mechanism, not ideal for travel, but it’s a handsome enough bottle for the dressing table.


This is a rather thick liquid formulation, which just a hint of shimmer visible in the bottle (not visible on the skin, thank goodness), which spreads extremely easily over the skin, and feels feather light during wear. It’s rather silicone-heavy, so unsuitable for skins who don’t tolerate those easily, but it makes your skin feel gorgeously smooth and velvety whilst you’re wearing it. Touchably soft, even!

Shade Selection

This is shade: “Creamy Natural”.  Please bear in mind that the skin of my hands is considerably paler than that of my face for some reason, so these swatches will look a bit odd.  There’s an amazing range of shades in this range, Avon offer 16 shades, from the very palest “Ivory” or “Light Pink” through to “Nutmeg” and  “Earth”.  I’ve tried all 16, and, instead of being the second palest colour in the range – something I normally am, owing to being pale, but not that pale – I’m right in the middle of this shade range. I could probably get away with wearing “Nude” or “Medium Beige” as well, depending on the time of year, and the light I was going to be seen in, to be honest.  It’s nice to see a range of shades that caters for both cool and warm tones, too.


Let me intoduce you to Maurice, the Control Mole, you’re going to be seeing him a lot this week, so if skin blemishes offend you, I suggest you look away now:

 And here’s how Maurice looks after a coat of Ideal Flawless:

Yup, that’s some pretty good coverage right there, that is.  I’m impressed.  Maurice, not so much so.


Avon Ideal Flawless blends easily onto the skin, leaving it velvety and smooth, and is, as promised, more or less “invisible” on the skin.  It has a satin-matte finish, which isn’t at all flat owing the aforementioned “shimmer” in the bottle, and doesn’t leave skin too dewy either.  You can finish with powder should you need too – and if you are oily-skinned, I’d recommend it – but it isn’t 100% necessary, I very rarely bother with powder, to be honest.


Avon don’t promise any particular long-wearing capabilities for this foundation, which is just as well, as the lasting time is about average, it’ll see you through the average working day, but you will notice fade after around six – eight hours or so.  You’ll need another application if you want it to take you from day to night though.


This is an absolute bargain, costing £12 at full price, but is currently on offer on the Avon Website for just £10 a bottle for 30ml. Online swatches are beyond dreadful though, so do a bit of searching around to find your shade.


Overall Thoughts.

This is an excellently priced product, with great coverage, average lasting power, and a wonderfully light feel on the skin – highly recommended, even if the online swatches mean that finding your exact shade might be a little problematic.

The Fine Print: PR Sample.  I was not swayed in any way by the mention of Aleesha Dixon in the marketing of this product.  Sorry, Aleesha.

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