17th May 2012

L’Oreal Hair Expertise EverPure Colour Care and Smoothing Hair Care

By Get Lippie

I can’t even begin to tell you how much I didn’t want to love this range.  I lack the words.  I have a bathroom full – FULL – of expensive shampoos and conditioners, and the last thing I wanted to fall in love with was some £5.99 shampoo and conditioner from L’Oreal.

But I have.  So there. 

Supposedly a “no suphate” range (but I noticed the little asterisk next to this claim on the tube, and it’s actually “no sulphate surfectants”, which is a bit of a cheat – naughty L’Oreal!),  I’ve used this alongside super-expensive salon ranges, and absurdly expensive “lifestyle” ranges, but, as you can probably tell from the state of the tubes, these are the products I keep coming back to, because, unlike a few other “free-from” ranges I’ve tried recently – and, by “recently”, I actually mean, “this year”, I get through shampoo very slowly – these have never, not once, irritated my notoriously sensitive and temperamental scalp.

The shampoo foams exceptionally well for an SLS-free formula, the conditioner gives plenty of slip, and my hair is its usual super-shiny self.  It’s just my inner snob that’s offended at the price.

Try them, they’re brilliant. 

 The Fine Print: PR Samples from the launch event.  Back in January.  What?  I *said* I’m slow at getting through shampoo!

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