30th April 2014

Max Factor Clump Defy Mascara

By Get Lippie

By Laurin

My favourite mascara ever is any
mascara I’ve been using for about six weeks. The purchase of a new
make-up item brings with it a flutter of excitement in my stomach,
and yet my heart never fails to sink when I open a new tube of
mascara. Why? Because I know I’m about to spend five god-damned
minutes that I don’t even have wiping the brush unless I want to
arrive in my office looking like the victim of an unfortunate
tarantula attack on the Victoria Line. It takes me about a month of
jiggery-pokery and wand acrobatics to use up enough product for a
perfect application straight from the tube, only to find one morning
four weeks later that it’s magically fused into a solid lump of
black gunk overnight. Ain’t nobody got time for that. 

These are not cheap products. At the
time of writing, I estimate that I have at least £100 of
unsatisfactory mascaras in my make-up drawer, all paid for with money
I earned myself. Current rejects include Bobbi Brown Extreme Party
Mascara, Benefit They’re Real! (also: stop using tits to sell me
eyelash paint), Estee Lauder Sumptuous Extreme and yes, Estee Lauder
Double Wear, which has singlehandedly ruined many a rocking smoky

And yet, I dream. I dream of a day when
I shall open a new tube of mascara, gently wave the wand across my
eyes and gaze back in the mirror at my thick, fluttering, perfectly
separated lashes. “Darling,” my husband Michael Fassbender calls
from the next room, “do come back to bed and – “ Oh, are you
still here? Hi!

Anyway. I am pleased to report that my
dreams have come true (my mascara-related dreams, that is). I’d
never heard of Max Factor Clump Defy until Superdrug re-launched it
as part of a limited edition best sellers range to celebrate their
50th anniversary. It is genuinely the best mascara I’ve
ever tried, at any price point. The short, tightly-packed bristles
(pictured below) means it comes out of the tube with exactly the
right amount of product on it, which is to say, not very much at all.

As you can see, the brush is slightly
curved, enabling it to cover more lashes in one sweep. Below, you can
see my lashes with no mascara at all, and with one coat of Clump Defy
(I’ve also used my Shu Uemera Eyelash Curlers before applying). 

I normally apply three coats of
mascara, and you can see below the effects of two and three coats of
Clump Defy. There isn’t a huge amount of difference, so you could
probably skip the third coat.

If you hurry, you can pick up the
limited edition dotty pink packaging, which I love because it makes
finding this in my make-up bag a cinch. After all, the more time I
save on my make-up routine, the longer I can spend in bed with my
husband, Michael Fassbender.

Max Factor Clump Defy Mascara is
available at Superdrug in limited edition packaging for £7.99 at the
time of writing.

The Fine Print – PR Sample

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